2018 KTM Support

$5,000 Parts Allowance

Purchase of four bikes at a discount (2 KTM 250 XC-W TPI & 2 KTM 350 EXC-F)

Two guide bikes to use for the year (KTM 250 XC-W TPI & KTM 350 EXC-F) two KTM 1090 Adventure R bikes to use for the year.

Gnarly Routes provided:

Five Tours (four standard tours and one dual sport tour)

Attended KTM Adventure Rider Rally

Competed in the entire National Enduro Series (10 Rounds)

Regular posting of unique content to Facebook, Instagram and YouTube

Video stats from Facebook

Facebook video stats showing reach of videos (no videos had any form of paid promotion to Facebook):

Link to Facebook video insight data

Gnarly Routes page as a whole listed below:

806K minutes viewed, 1.2 million views for at least three seconds

Individual videos posted (highest performing posts listed):

Singletrack of dreams - Reach 1.2M, Views - 403.1K

Monarch Crest POV - Reach - 362.9K , Views - 128K

Cole following Russell in Texas - Reach - 155.3K, Views - 49.9K

Dead Cow trail - Reach - 148.2K, Views - 41.4K 

Big Bike on Skinny Ridge (KTM 1090 Adventure R) - Reach - 471.3K, Views - 149.9K

Cole following Russell on Dead Cow Trail - Reach - 230.6K, Views - 74.4K

Russell test five national enduro - Reach - 183.3K, Views - 39K

Russell national enduro GoPro - Reach - 177.1K, Views - 54.9K

Russell riding with Mike Lafferty on KTM 690 - Reach 85.1K, Views - 25.3K

Russell Costa Rica trip - Reach - 84.9K, Views - 23.5K 

2019 KTM Support

0$ Parts Allowance

Two guide bikes (KTM 300 XC-W TPI & KTM 500 EXC-F)

Gnarly Routes provided:

Footage to Caydie on request for use on KTM USA facebook, Instagram and Twitter. The video posts had far greater interaction with social media users in the form of more comments, tags, and engagement.

Seven tours

National and regional racing (Russell won the opening round of national enduro series, Cole finished third at Texas National Hare and Hound, also won Texas State Championship Enduro Circuit, Gnarly Routes team won the 24 hour challenge at Perry Mountain).

Created over 75 videos featuring KTM bikes in action. These ranged from how-to videos, POV videos, tour recap videos, and product highlights.

Daily interaction on social media with KTM customers asking about bike setup

Facebook video stats 2019, over 40 FB videos created in 2019 and a total of 75 videos created across all platforms

539.8K minutes viewed, 801.6k views for at least three seconds

Alligator Enduro - 67.1K views

Five Miles of Hell - 47.6K

KTM on Skinny Ridge - 52.3K views

SEC 8 Hour - 37.1K views

Russell on 300 training - 43.1k views

Circle Bar Ranch - 39.9k views

Western Slope - 47.2k views

Russell 300 testing - 47.8k views

Holman Trail - 40.4k views

Timberline Trail - 40.6k views

Agate Creek - 31.3k views

Buffalo Trail - 28.6k views

Cliff Descent - 27.6k views

Two stroke guy rides a 500 EXC-F - 25.9k views

Two stroke vs four stroke - 18.2k views

Brake Bleed - 16.2k views

Gnarly Routes recap - 14.4k views

Trail Recon - 18.1k views

Gnarly Routes U Lazy S recap - 10.5k views

KTM 500 EXC-F - 10.7k views

#MyGnarlyRoutes - 12.6k views

Tire Choice - 9.9k views