Gnarly Routes
About
Gnarly Routes is a riding experience that offers guests a riding vacation they will never forget. Co-founders, Russell Bobbitt and Cole Kirkpatrick, started Gnarly Routes after spending years traveling with each other in search of the ultimate riding experience. They wanted to give other riders the chance to get a taste of the adventures that they have found from decades of riding motorcycles. Gnarly Routes enables riding enthusiasts to rent the latest generation trail bikes and fly to hand-picked riding destinations that meet Russ and Cole's high standards. Gnarly Routes tour packages include a three-day bike rental (250 XC-W TPI or KTM 350 EXC-F), lodging, breakfast and lunch on the trail. Dinner will be separate and vary depending on tour location.
This page will provide some insight into what Gnarly Routes can offer your company as a partner for the 2020 season. While Gnarly Routes is primarily a tour company, both Russell Bobbitt and Cole Kirkpatrick still race on the National and Regional level across the country which offers additional exposure at races on the non-tour weekends. Russell and Cole are also KTM Adventure Ambassadors and ride the KTM 1090 Adventure R and KTM 790 Adventure R at various events throughout the year. The involvement in dual sport and adventure related events offers another segment of the motorcycle discipline where your product will receive exposure. In addition to motorcycle, both Russell and Cole are serious cyclists as well. Russell will be attending multiple Enduro World Series and Big Mountain Enduro bicycle events in 2020.
Moose Racing x Gnarly Routes
A partnership with Moose Racing and Gnarly Routes would benefit both parties in the two-wheeled segment. Our goal with our top tier or title sponsor is to offer custom content, both photo and video, on a consistent basis throughout the year. In addition to receiving photo albums from each tour (example here) as well as being featured in our tour recap videos, POV videos, tech tip videos, etc. Our title sponsor would have the ability to request specific content from Gnarly Routes. This means that we could shoot 2021 gear while we are out scouting a tour location or do gear specific videos that highlight the various product lines. The Moose Racing brand would also be showcased during our riding vacations as we offer one set of riding gear for each participant that comes on a ride with us. This means that your customers get to experience your gear but you will also receive content with groups of riders in your gear. If there is a desire for Gnarly Routes to use some of the Moose Racing hard parts, we would be interested in discuss that further as well.
In addition to the content mentioned above, Russell and Cole would both be representing your brand at regional and national racing events throughout the year and events like the KTM Adventure Rider Rally. Gnarly Routes also has the ability to create a custom tour for a special dealer or dealer rep Moose Racing ride in Post, Texas.
Moose Racing as a title sponsor:
Russell and Cole would wear Moose Racing gear sets (M1, Sahara, M1 Agroid, Qualifier) anytime that they are riding. They would also wear XCR outwear when applicable or on a dual sport ride.
Moose Racing would offer each participant one full set of M1, Sahara or M1 Agroid gear upon signing up for a Gnarly Routes tour. This would consist of pants, jersey, and gloves. At a maximum of five riders for each tour.
Moose Racing would be the largest logo on the Gnarly Routes transport trailer (images here)
Title Sponsor price: $25,000 + Contingency for Russell Bobbitt at National motorcycle racing events he competes in.
2020 Tour locations *we carry commercial use licenses and permits for the public riding areas*
Moab, Utah
Post, Texas (Private access only useable by Gnarly Routes)
Montrose, Colorado
Park City, Utah (We have developed a relationship with the Utah Tourism Bureau and have a meeting scheduled in September to discuss 2020 plans)
Cloudcroft, New Mexico (permit pending)
Rico, Colorado (permit pending)
Sectors covered by Gnarly Routes
Trail Riding
2020 Inclusive tours with rental bikes, trail recon, and weekend rides.
Current Fleet of seven current generation KTM EXC-F and XC-W TPI bikes outfitted with our selected sponsor products.
Off-Road Racing
Participation in National Enduro Series and other select high-priority races as well as regional events in Texas and Georgia.
Adventure segment
KTM Adventure Rider Rally East and West, Touratech Rally in Washington, select AMA Adventure Series Events and Dual-Sports. Numerous other adventure trips throughout the year for both Russell and Cole
2 KTM 1090 Adventure R (currently) in 2020 we will have the new 790 Adventure R.
Bicycle Racing
Pro Class participation in Regional and National race events in the popular and growing discipline of enduro racing.
Social stats:
Russell Bobbitt
Instagram followers: 18,700
Facebook followers (athlete page): 3,100
Facebook friends: 4,631
Cole Kirkpatrick
Instagram followers: 9,021
Facebook friends: 4,311
Gnarly Routes
Instagram followers: 7,979 (started January 2018)
Facebook followers: 9,600 (started January 2018)
YouTube: 2,000 subscribers
Facebook video stats showing reach of videos:
2019 Facebook Stats (Jan 1, 2019 - August 15, 2019)
378.8K Minutes Viewed
31.1K Engagements
Top Videos on Facebook for 2019
Riding in Montrose posted on KTM page - 319,000 views, 2,429 shares
Russell Bobbitt at the Alligator Enduro - 66K views, 146,021 people reached
Five Miles of Hell in 43 Minutes - 47K views, 145,290 people reached
KTM Amusement Park - 50K views, 111,900 People Reached
2018 Facebook Stats
Gnarly Routes page as a whole listed below:
806K minutes viewed, 1.2 million views for at least three seconds
Individual videos posted (highest performing posts listed):
Singletrack of dreams - Reach 1.2M, Views - 403.1K
Monarch Crest POV - Reach - 362.9K , Views - 128K
Cole following Russell in Texas - Reach - 155.3K, Views - 49.9K
Dead Cow trail - Reach - 148.2K, Views - 41.4K
Big Bike on Skinny Ridge (KTM 1090 Adventure R) - Reach - 471.3K, Views - 149.9K
Cole following Russell on Dead Cow Trail - Reach - 230.6K, Views - 74.4K
Russell test five national enduro - Reach - 183.3K, Views - 39K
Russell national enduro GoPro - Reach - 177.1K, Views - 54.9K
Russell riding with Mike Lafferty on KTM 690 - Reach 85.1K, Views - 25.3K
Russell Costa Rica trip - Reach - 84.9K, Views - 23.5K
Russell KTM 350 EXC-F setup - Reach - 64.9K, Views - 16.7K
Content Creation
Gnarly Routes offers partners unique photos and videos throughout the year. Videos ranging from GoPro POV clips to higher quality produced videos that are shot on a Canon C200. Photos are captured on either a Canon 1D-C, Canon EOS R or GoPro. We deliver photos and video recaps following each tour to each partner (Quantity and type of images depend on level of support). We also offer partners the option to request specific videos or photos for additional fees. Monetary sponsors are given one specific video of their request during the time of the agreement.
Select images from 2019 season
Select images from 2018 season
Riders
Russell and Cole are past and current professional racers and experienced back country trail riders. They have vast knowledge about the equipment ridden in each tour and understand that each participant has different needs and will accommodate each and every rider so that they have an unforgettable experience. Both Russell and Cole are First Aid and CPR certified and carry spot trackers and a satellite phone on every tour.
Cole Kirkpatrick
Specializations
Dry Conditions
Riverbeds
Hospitality
Anything in Texas
Cole is a former national level racer turned cinematographer that still has a deep passion for off-road riding. Since starting his own video production company in 2013, he has stayed in the motorcycle industry and creates content for various manufacturers and brands. You can be sure that Cole will be capturing video and photos of each tour so that you can relive the memory for years to come.
Racing Accomplishments
2019: Multiple TSCEC Overall Wins, 3rd overall at National Hare and Hound race in Texas
2018: TSCEC (Texas Enduro Championship) Overall Champion
2017: Multiple TSCEC and BJEC Enduro Overall Event Wins
2016: Multiple TSCEC Enduro Overall Event Wins
2015: TSCEC Overall Champion
2014: TSCEC Overall Champion
2013: Five TSCEC wins, TORO Pro Class Champion
2012: TORO Pro Class Champion, Multiple top ten national enduro finishes
2011: National Enduro Series 9th Place
2010: National Enduro Series 8th Place
2009: National Enduro Series 5th place, 24 Hours of Perry Mountain Team KTM Overall Winners, Ozark 100 Miler Champion.
2008: National Enduro Series 3rd place, Multi-time national enduro winner, TSCEC Overall Enduro Champion, TORO Overall Champion, Ozark 100 Miler Champion
2007: TSCEC Overall Champion, National Enduro Series 6th place. ISDE Chile Junior Trophy Team Member Silver Medal, RedBull Last Man Standing 7th Place/DNF
2006: TSCEC Overall Champion, ISDE New Zealand Gold Medal Winner, Red Bull Last Man Standing 14th Place/DNF.
2005: TSCEC Overall Champion, RedBull Last Man Standing Finisher.
Russell Bobbitt
Specializations
Woods
Slick Roots
Technical Trail
Reading Terrain
Russ is a five-time national enduro champion that has been competing on the national enduro series circuit since 2005. His job for more than a decade has been to go as fast as possible all over the United States. During his off time from racing, Russ has always planned epic trips and recently has completed several tours in places like Romania, Costa Rica, and Colorado. Gnarly Routes gives you the chance to ride with one of enduro racing's top athletes in a fun and relaxed atmosphere.
Racing Accomplishments
10 Consecutive Years as a Factory Racer
2019 Rd 1 National Enduro Championship winner
2017 Powerline Park GNCC 3rd Overall
2016 National Enduro Champion
2014 National Enduro Overall Winner (Husqvarna Factory Team)
2013 OMA Overall Champion (Husaberg Factory Team)
2011 AMA Athlete of the Year
2011 National Enduro Champion
4 ISDE Gold Medals and Trophy Team Podiums
3 ISDE Silver Medals
3rd Place Tennessee Knockout Extreme Race
2009 AMA Athlete of the Year Nominee
2009 National Enduro Champion
2008 National Enduro Champion
2006 National Enduro Champion
2006 ISDE Junior Trophy Team World Champion
2006 Red Bull Last Man Standing 5th Overall
4 Time SE&TRA Enduro Overall Champion
2006 SE&TRA Harescramble Overall Champion
2 Time Florida Trail Riders Enduro Overall Champion
